Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads ...
Kartik Mehta, CBO & Head of Asia at Channel Factory, says suspected AI-generated content reduces reader trust by nearly 50% ...
A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled ...
TV News Check on MSN
Study: Contextual CTV can boost consumer opinion of brands
Aligning video ads with contextually relevant content can quadruple brand lift compared to industry averages, particularly in high-consideration categories such as automotive, according to new ...
There’s been a lot of attention recently on the rise of the “technical CEO,” or leaders who can write code, understand infrastructure and speak fluently about emerging technologies. These skills have ...
Cooler Screens is hoping to transform retail media through its AI-enabled smart screen solutions. Arsen Avakian, CEO of Cooler Screens, spoke with FoodNavigator-USA at the National Association for ...
NEW YORK—A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in ...
Research from insights organisation, Pureprofile, and content solutions company, Convo Media, have revealed that Australians connect more with ads that are “contextually relevant”. According to ...
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