PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Widen Enterprises, a digital asset management (DAM) solutions provider, has launched DAM Insights, an analytics tool designed to combine internal analytics and web data. This positionsB2B marketers to ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Cinelytic Inc., the developer of an artificial intelligence-driven content analytics platform for the entertainment industry, Tuesday announced the acquisition of Jumpcut Media, a firm that builds ...

CHICAGO, April 9, 2019 /PRNewswire/ -- Syndigo, a Chicago-based portfolio company of The Jordan Company ("TJC"), announced today that it has acquired San Francisco-based Content Analytics, an industry ...

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, ...

AI agents are reshaping enterprise analytics, and AtScale, a leader in semantic layer solutions, is helping organizations navigate this shift from "ask-a-question BI chatbots" to autonomous agents ...