A new MiQ Sigma report shows that 86% of consumers switch digital activities at least once an hour, and 42% say their purchase path is random, making the traditional marketing funnel less effective.

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE:NIQ), a global leader in consumer intelligence, today released its State of Beauty 2026 report, showing the global beauty market grew 10% year-on-year, with E ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.

Max Levchin, co-founder and CEO of Affirm, joins CNBC's 'The Exchange' to discuss Prime Day sale traffic, consumer resiliency and demand, and more. Got a confidential news tip? We want to hear from ...

Prices are rising for just about everything, forcing millions of Americans to make increasingly difficult choices. More than 8 in 10 consumers are planning to rethink or even reduce their product ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...