The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Colgate Total toothpaste contains an antibacterial ingredient called triclosan. As we recently reported, a Bloomberg News story raised concerns over the potentially harmful effects of the chemical.

Recent media reports about an ingredient we use in our Colgate Total brand toothpaste are not based on facts or science. As we are talking about one of the best-selling toothpastes in the U.S., we ...

ith a launch party on Jan. 31 and a coming Super Bowl commercial, Colgate-Palmolive Co. is making a big splash for its new version of Colgate Total toothpaste. As part of the reformulation, the ...