The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...
Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...
Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...
NEW YORK–Colgate-Palmolive Co. said Friday counterfeit toothpaste that may contain a toxic chemical posed a low health risk, and it was picking up suspected fakes labelled “Colgate” brand from ...
Colgate-Palmolive’s multi-decade trajectory in India represents a textbook case of consumer market entrenchment. For generations, the brand has achieved an almost unparalleled status, becoming the ...