Brian Easton says behavioural economics is an integral part of the economics discipline and anomalies are at the 'heart of ...

The roots of behavioural economics go back to the 1950s, when economist and cognitive psychologist Herbert Simon began to look at ways to merge those two fields. Mainstream neoclassical theory had ...

The sale of regulatory technology to financial institutions is often a long and complex process, with multiple stakeholders, as is the norm for enterprise sales. But let’s look at how the principles ...

The Electoral Commission: Putting behavioural economic theory into practice This case study looks at a campaign from the Electoral Commission that employed behavioural economics to bring over 1.5 ...

Paul Krugman described behavioural economics as the most important innovation in the economics discipline for half a century.

When economists at the University of Toronto started to tell undergraduates in 2014 how many hours extra work they needed to put in to boost their grades, they hoped it would encourage the students to ...