In a forever-changing and competitive market, businesses are faced with the challenge of effectively selling their products or services to consumers. As a result, salespeople are constantly looking ...

Value-based selling is an essential skill for sales professionals, especially in markets where price often becomes the determining factor for clients. In many cases, these decisions occur because the ...

Value-based selling is a sales strategy where the focus is on understanding and reinforcing the various benefits that your product or service can provide to the customer. Unlike price-focused selling, ...

There's no such thing as a dumb question, as the saying goes. But according to Tom Freese, VARs need to ask some very important and intelligent questions when they're selling to customers. Freese is ...

Healthcare providers and key customers within the ecosystem are undergoing significant organizational changes right now, and they are actively seeking new ways for pharmaceutical companies to support ...

New York, June 20, 2025: The B2B industry is witnessing a strategic shift in how sales teams operate. At the helm of this transformation in 2025 are autonomous AI agents that are set to go beyond ...