Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

Virtual reality uses technology to “transport” you to a digital space where you can move through and interact with a simulated environment. It’s just one type of extended reality, an umbrella term ...

Amazon is making it easier to “try before you buy” — virtually, at least. The tech giant on Thursday launched a new try-on feature within its iOS app that uses augmented reality to show shoppers how ...

The Kansas mountain that fifth-graders Logan Keen, Kaeson Kruger and Rylin Kirkwood built needed a name, so they called it Everest. A white peak capped that red, rounded mount, with green and yellow ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

Virtual and augmented reality can assist traders in their workflow and investment bankers with dealmaking, Accenture MD Michael Cheek said.

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more This article was contributed by Louis ...