Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

One of the most important things you can do with your company’s website is make it user-friendly for your customers. Augmented reality (AR) is an innovative way to enhance user experience by creating ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Next week, the Alamo will be offering visitors a chance to explore the site through a different perspective. On Sept. 6, the monument is launching a program called "Surrounded! The Alamo Augmented ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

There’s a fun, family-friendly immersive experience in Manhattan if you’re looking for something different with the kids or friends — or if you’re an augmented reality lover. Immersive Gamebox, a ...

Starting today, Twins fans can throw beach balls and donuts onto the field, destroy towers that erupt in the outfield and go fishing on the pitcher’s mound. Welcome to the “Twiniverse,” a first-of-its ...

Patient distraction therapy, long-used by UCHealth with virtual reality and other techniques, and joy are framing the Aurora, Colorado-based health system's first in-app augmented reality experience.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

FORT LEAVENWORTH, Kan. — The U.S. Army Combined Arms Center, or CAC, will host an augmented reality demonstration of the Army’s newest operational concept during Association of the United States ...

Snap Inc. showcases the power of augmented reality at Web Summit Qatar, highlighting innovations in culture, art, and digital ...

For 2018 midterm election coverage, ABC News designed custom augmented reality. ABC News will be covering the 2018 midterms election using a custom-made 360-degree stage — complete with an ...