Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine. Media buyers negotiated insertion orders over ...

Many people look at pay-per-click (PPC) performance at the channel level: Google, Bing, Facebook, LinkedIn and so on. That view is useful, but it hides something important: Not all clicks are equal. A ...