We’re really still doing this? By Benjamin Hoffman April 1 always seems to begin with social media users reminding everyone that it’s April Fools’ Day. At this point, do we really need a reminder?

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

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Beware: April Fools' Day, every prankster's favorite day, is nearly upon us. The unofficial holiday encourages pulling light-hearted pranks, practical jokes, hoaxes or hijinks on others. It's also ...