Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

Amazon’s “Alexa Loses Her Voice” was the top-rated commercial in the 30th annual USA TODAY Ad Meter, the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The winning ...

The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...

Amazon addresses artificial intelligence (AI) phobia through humor with its "Alexa trying to kill me" theme in its 30-second Super Bowl LX commercial, in which Alexa makes the fear so absurd that the ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...