“To me, an algorithm is any piece of automated code that accepts some number of variables and data, [then] uses those variables and data to make decisions. But that’s the boring computer science ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at ...

Facebook treats its content algorithm — the process by which the site determines who sees what on its News Feed — as a trade secret, burying its intricacies in nondisclosure agreements. But the ...

Forbes contributors publish independent expert analyses and insights. Tanya Tarr is a behavioral scientist covering workplace wellbeing. But the problem is that WillowTree's ad wasn't political at all ...

There is a narrative emerging around Facebook that implies the social-networking giant cannot prevent the spread of fake news, Russian political messages, and ads targeting hate groups on its platform ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. that developed these algorithms know what they are doing; you might even assume they ...

ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook’s software was leaking users’ phone numbers to advertisers. He has also found new ...

A new algorithm which is about to be rolled out for users of Google’s (NASDAQ:GOOG) AdWords program could boost the company’s advertising take, Bear Stearns analyst Robert Peck asserts in a short ...