On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...

AI may be helping brands build scale, efficiency and speed, but 97% of creative marketing campaigns faced significant delivery challenges in the last year, according to new research by the Project ...

The Chief Marketing Officer of the Project Management Institute, Menaka Gopinath, tells OGHENOVO EGODO-MICHAEL about the place of project management in today’s world. Looking at the gap between ...

How much does a Digital Marketing Project Manager make? The average salary for a Digital Marketing Project Manager is $102,588 per year. Typical salary ranges from $96,472 (at 25% percentile) to ...

Before you can understand the importance of project management for businesses and organizations, you need to understand that a project is a temporary endeavor. The project is developed, implemented ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.