YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting for advertisers.

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

OpenAI has crossed the advertising rubicon. The company announced Friday it will begin testing ads for logged-in adult users ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Add Yahoo as a preferred source to see more of our stories on Google. Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve ...