Just as a caterpillar metamorphosis into a butterfly, the martech world is experiencing a transformation with the widespread adoption of generative artificial intelligence (Gen AI). Suddenly, ...

Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention. The post Build a martech stack that makes it easy to manage ...

Chawla shared an insight from the time when the pandemic hit and it became difficult to acquire customers. She added that as a financial service provider, the brand innovated an online platform where ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

The question you should ask first when MarTech selection time comes around. When MarTech selection time comes around, one question should precede the “which software is best?” question. And that is ...

For a decade, the marketing technology stack was sold as a ladder: add best of breed tools, connect them with integrations, and climb towards personalisation at scale. In practice, many large ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

IAG is set to deploy an Adobe integrated online marketing cloud service to improve personalisation in the way it engages its retail insurance customers. The insurer will use Adobe Experience Cloud, ...