Picture this: an enterprise employee clicks on what appears to be a verified ad from a trusted brand on Google. But the ad is anything but verified – it’s convincingly spoofed and redirects to a ...

SANTA CLARA, Calif.--(BUSINESS WIRE)--Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, and Plus, an AI-based driver assist and autonomous driving (AD) solutions provider, today ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...

Out-of-home (OOH) revenue is on the rise, as per the latest figures from Outsmart, the trade body for OOH advertising. As expected, digital continues to dominate the landscape: it now holds 66% of the ...