In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management.

At DARM 2025, Jeff Sauer delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still ...

Dynamic ad-serving platform Clinch has integrated The Trade Desk’s Unified ID 2.0 (UID2) into its platform, becoming the first client-side ad server to incorporate the privacy-focused identity ...

AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its ...

Clinch has launched a first-to-market, customer- and privacy-centric server-to-server ad serving integration with Amazon DSP, enabling advertisers to serve and decide against Amazon Custom Audiences.

A new report claims that YouTube has found a new way to combat ad blockers again: by integrating actual advertisements from its clients and partners into its videos. This is through the new process ...