Global 3D and AR Advertising Market Size Set to Expand at Significant CAGR of 8.25% During 2024-2030 Global 3D and AR Advertising Market is thriving due to digitalization, technology adoption, ...

How Unity Is Building its Future on AR, VR, and AI PCMag sat down with Unity’s artificial intelligence chief and its head of augmented and virtual reality for an exclusive look at how the leading 3D ...

Unity has launched version 3.0 of the Unity Ads SDK which introduces new features including personalised placements and banner ads. Now in open beta, personalised placements use machine learning to ...

As a tech journalist, I get a lot of press releases. Most of them I ignore, either because they're completely unrelated to the areas I work on, or because they're announcing something too unremarkable ...

Tony Parisi, Unity’s Global Head of VR/AR Brand Solutions grabbed me after our panel on food tech at the NY Food Festival to tell me about an upcoming announcement of a special project he’d been ...

Virtual Reality and Augmented Reality are going to be useful for far more than just gaming. We explore the ways the technology will be used for training, marketing, product design, and much more. Read ...

Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in tech. Investors couldn’t get enough of the pitch: a rendering engine that ...