Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Trafford native John “Sonny” Vaccaro is about to get both. “Air: Courting a Legend” premieres Wednesday in theaters nationwide. Directed by Ben Affleck, who also stars in the movie ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

Affleck stars in and directs the movie. In the new movie, Matt Damon plays Sonny Vaccaro, an executive who worked at Nike and helped land an endorsement deal for the company with Michael Jordan in ...

The production team for the hit series "Peaky Blinders" has ripped Ron DeSantis for copyright violation after the Florida governor used a clip of Cillian Murphy's character in the show without ...

and how the company's Marketing VP Rob Strasser and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes. Although they considered third draft ...