DM9 Withdrew Its Grand Prix Winning Entry for appliance maker Consul and submissions for two other campaigns following an investigation by the Lions organization.

DM9’s Creative Data Grand Prix for its ‘Efficient Way to Pay’ campaign has been withdrawn from the 2025 Cannes Lions International Festival of Creativity after an investigation found that ...

DM9 admits fault in Grand Prix-winning campaign case study under investigation An image from Consul Appliances' "Efficient Way to Pay" campaign (Consul Appliances) ...

The DM9 scandal has highlighted growing tensions in the industry around the use of generative AI and the authenticity of case films. Cannes Lions’ new measures aim to make entries more ...

DM9’s use of generative AI within its case film “breach [ed] the Cannes Lions entry rules on factual representation, and undermines the trust placed in the work by our juries and the wider community,” ...

In a LinkedIn post, Pipo Calazans, DM9’s co-president and chief executive, said the team has internally investigated in response to the allegations. “We found that there were a series of errors in the ...

DM9, a Brazilian agency that is part of Omnicom Group’s DDB network, is withdrawing three of its campaigns that secured significant wins during this year’s Cannes Lions International Festival ...

The Creative Data Lions Grand Prix, originally awarded to Brazilian agency DM9 for its campaign “Efficient Way to Pay” on behalf of Consul, has been officially rescinded. An internal ...

DM9 JaymeSyfu explained that the concept behind the fashion spread was influenced by the prediction that the entire world will experience a major water shortage by the year 2025. The collaboration ...

“The purpose of the campaign is very interesting in itself in that it recognises even scandal videos, the making, sharing and watching of these, as violence against women. In that sense, even just a ...