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Much has been written about DM9’s disqualified Creative Data Grand Prix at Cannes Lions, but little has been known about the judging process – until now. Here’s one juror’s account of what really went ...
This isn’t an AI crisis. It’s a format crisis. The case study, as the definitive mode of creative evaluation, has outlived ...
The new ‘Global Integrity Standards’ are designed to keep creativity “accountable” after a number of winners at this year’s ...
21d
Adweek on MSNThe Cannes Lions 2025 Controversies Casting a Shadow Over Big Awards
From AI-generated case studies to unverifiable campaigns, here are the scandals taking the shine off this year's trophies.
DM9 Withdrew Its Grand Prix Winning Entry for appliance maker Consul and submissions for two other campaigns following an investigation by the Lions organization.
Speaking on the withdrawals, the organisers of the Cannes Lions International Festival of Creativity announced: “Cannes Lions ...
Three awards have been withdrawn from Cannes Lions 2025 over fabrication of case studies and concerns around their legitimacy ...
DM9 added that it would “establish an Artificial Intelligence Ethics Committee, with the participation of external and independent members from different segments, ...
The Creative Data Lions Grand Prix, originally awarded to Brazilian agency DM9 for its campaign “Efficient Way to Pay” on behalf of Consul, has been officially rescinded.
DM9 has admitted there were errors in the case study for its Grand Prix-winning campaign 'Efficient way to pay' after Cannes Lions launched an investigation. The São Paulo-based agency, part of the ...
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