Daytona Beach is buzzing as thousands of bikers roll into town for the 84th annual Bike Week, a 10-day event that’s become a staple for motorcycle enthusiasts worldwide.

Friday marks the start of Bike Week in Daytona Beach. The ten-day event is in its 84th year and brings about half a million people to the area.

Bike Week, a Daytona Beach tradition since 1937, is evolving to attract a larger and more diverse audience. Corporate sponsorships are increasing, bringing sophisticated marketing and expanding the event's reach. Security is a top priority for 2025, with organizers working closely with law enforcement to ensure a safe event for all attendees.

"Bike week is always the best," said one man visiting from Cocoa Beach. "If you got a bike, there's no reason not to be here." Sign up for our Newsletters Bike week always draws huge crowds, but also huge concerns,

DAYTONA BEACH, Fla. – Over 500,000 bikers are starting to roll into the Daytona Beach area for the 84th annual Bike Week. The weeklong event officially kicks off Friday, offering a wide array of entertainment spread throughout the region.

Honda will celebrate 50 Years of Flight with the Gold Wing touring bike expanded at the upcoming Bike Week event in Daytona Beach, Florida.

The stretch of International Speedway Boulevard between Halifax Avenue and A1A, considered the gateway to Daytona Beach’s beachside, has undergone a two-year transformation.

Speaker Mike Johnson (R-La.) indicated this week that his approach to repealing the Democrats’ climate, tax, infrastructure and health care bill will be neither delicate and precise nor a total overhaul.