As another fire began to alight in the Los Angeles area on Wednesday, residents in the Hollywood Hills — as well as onlookers worldwide — feared for the safety of those involved, not to mention the iconic Hollywood Sign.

The century-old landmark remains untouched by ongoing wildfires in Los Angeles County, despite claims on social media.

As another wildfire broke out Wednesday night in the Hollywood Hills, social media was flooded with fake AI-generated photos and videos of the landmark Hollywood Sign on fire. While the sign was not impacted by the Sunset Fire,